Just how much you should spend for a logo depends on a number of factors. A quick internet survey will show that logo prices range from $50 to $50,000 depending on who you engage.
There is a valid reason for the vast difference logo design prices. A $50,000 logo price tag would possibly be part of a complete branding campaign strategy tailor made by branding consultants. The campaign cost alone may go into the millions.
This type of package is more suited to members of the Fortune 500 who can easily afford such a colossal fee. Branding campaigns like this are responsible for the popularity of Nike’s Swoosh logo. Large multinationals like Nike spend millions yearly on branding and rebranding campaigns.
Suffice to say, quite a number of businesses cannot afford the expertise of branding consultants. A more feasible means would be traditional logo designers. The logo design rates from many of these designers are in the vicinity of $1000 to $2000 per logo design. Much of their time is spent researching the company, its industry and its historic. Since all this takes up precious time and time is money, they thus have to charge for it. This sort of service is best for those who prefer to speak in detail to designers and are in no hurry to receive their designs.
Unfortunately, many businesses might still find that a logo price of $1000 is still more than they can afford. Therefore, many taken to the internet looking for more reasonably priced alternatives.
Online creative logo designers charge the least for their services. At logo prices of $50 to $500 per logo, their logo design rates are undoubtedly the lowest there is. The reason for the low logo price is very simple. There is no tedious order and design process, no seemingly endless proposals and no 300 page corporate design booklet explaining why they chose yellow instead of purple.
In addition to lower logo design rates, clients can look forward to quicker turnaround times as well.
However, you need to keep your eyes open before selecting this option. Not all online logo design agencies afford you the same value for money services so it is crucial that you read the fine print. A small number of cut-price design agencies place limits to the number of revisions permitted. They might offer lower logo design rates but they will charge for revisions. Sneaky indeed.
Be aware of designers who give low resolution file formats which are not acceptable for print. Be sure that the logo design price includes hi-rez final file formats. You would need them if you want to print corporate stationery or marketing collateral in the future.
By the way, be certain that your logos can be trademarked. Many clients find themselves in a lurch when they find out their logo is not entirely distinct due to use of a public domain clip art. And this can have a damaging affect on their initiative to have their logo trademarked.
Rex Hunter has been in branding for over a decade. He has written and co-written many articles on branding for small businesses where he shares his views on logo price, internet marketing strategies and best products to market on the internet.
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